Case Study
Get the Facts
State Infrastructure Fund
Objective
Combating voter misinformation and confusion through culture change
Project Type
Campaign Content Creation
Impact Area
Civic Engagement
Client Type
Foundation
Client Need
The State Infrastructure Fund had an especially daunting challenge for the 2020 election; in the states they serve, misinformation and voter confusion, especially in the time of an unprecedented pandemic where voting would look differently than in the past, had become one of the most widespread issues and would be dangerous as it related to voter suppression tactics across various states this past election cycle. Propper Daley’s deep expertise in both civic engagement and creative development allowed SIF to deliver a high-quality video campaign to their state organizations, leveraging influencers to connect to their constituents.
Did you know nearly 40 states offer early voting? Get the facts about early voting options in your state or confirm your registration at https://t.co/N1smoVd5JF or call 866-0UR-VOTE pic.twitter.com/FRY4odmTb8
— Karamo (@Karamo) October 8, 2020
Our Approach
Propper Daley created, Produced and Directed Get The Facts, a video campaign aimed at relieving confusion by rallying a coalition of influencers in a factual, geo-targeted voter education effort addressing specific and critical topics including Vote By Mail (John Legend), Youth Participation (Camilla Cabello), Power of Women Voters (Angela Bassett and Gloria Steinem), Stopping Voter Suppression (Kerry Washington) and Voting Early (Karamo Brown). Behavioral science informed creative was geared to unpack a complicated topic and serve up accessible facts and information. The topics were applicable across a variety of key states (Arizona, Florida, Georgia, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, Texas, Virginia and Wisconsin) and each video was tagged with voting assistance information specific to each state, directing voters to organizations that could provide accurate information needed to conduct safe and secure elections.
As women, we know that our vote means more than a mark on a ballot – it’s a declaration of our expectations for our futures and for the issues we care about.
— Gloria Steinem (@GloriaSteinem) October 7, 2020
When women vote, we win.
Get the facts about voting in your state at https://t.co/vSB6S0NuyZ or call 866-0UR-VOTE. pic.twitter.com/WPn7hbHek1
Impact
The Get the Facts campaign was unique in that it was coordinated nationally, but deployed with relevant local information providing states with the type of high profile, high quality content they needed to breakthrough. The videos engaged millions of voters, garnering over 13,429,344 impressions and 10,725,642 video plays. State organizers reported that they had an incredible amount of traction from the videos, which they would not have had the funds or resources to produce themselves.
While elections should be a time for everyone to participate in our democracy, eligible voters are being denied access to their rights through misleading tactics! Get the facts on #votersuppression and voting in your state at https://t.co/48mbtt9L7q or call 866-OUR-VOTE pic.twitter.com/NPtPFCfEJn
— kerry washington (@kerrywashington) October 8, 2020