Propper Daley

Tracy Woodward

Associate Director, Digital Strategy and New Media

Tracy Woodward is Propper Daley’s Associate Director of Digital Strategy and New Media. He is a seasoned social strategist with a passion for using new media to break down barriers between storytellers and audiences. Tracy has an extensive background working in the social video space on a variety of platforms, developing channels and content strategies for top digital-native creators and public figures. He also previously ran social media strategy for We Are The Mighty, a digital media brand serving the veteran and military community, reaching up to 30 million users a month. At We Are The Mighty, Tracy worked on campaigns for numerous veteran service organizations, as well as dozens of consumer brands and major Hollywood films. He holds a B.A. from University of California, Santa Barbara, with double majors in Psychology and Theater.