Propper Daley

Case Study

2020 Election

Kerry Washington


Ensuring everyone understands the value of their vote

Project Type

Strategic Communications, Stakeholder Outreach + Custom Research

Impact Area

Civic Engagement

Client Type


Client Need

Kerry Washington has long advocated for a more fair and representative democracy where everyone has the ability to make their voice heard.  Approaching the 2020 election and beyond, she wanted to deepen her philanthropic work’s focus on civic engagement. She set out to determine how she could leverage her platform, activate other high profile individuals to educate their bases, and combat misinformation to strengthen our democracy and fight voter suppression. Given Propper Daley’s track record of architecting high profile philanthropic work, we supported Kerry in building a strategic vision and immediate activations so she could make an impact in a critical election year, but also create a foundation for her future advocacy work.

Our Approach

To ensure her work would be additive to the field, we worked to align her goals and activations closely with grassroots organizations across the country, including New Georgia Project, We the People Michigan, New Virginia Majority, LUCHA, among many others. We conducted research with experts in the field to gather the most up to date messaging and key issues for emphasis. Kerry, and her network of Influencers, set about sharing information on voter education, voter mobilization, and voter protection to inform people of their role in our democracy, investing in grassroots leaders by providing them with the tools, support and amplification needed to accelerate their impact and serve their communities, and holding elected officials accountable to ensure equal access to the vote for all communities and fair representation in office.

Propper Daley was responsible for actively managing all streams of work and programs supporting grassroots organizers and influencers. We also provided recommendations and strategic advising for where, when and how Kerry and her network could engage in the election. We provided tested messaging to be disseminated, surfaced target audiences, and developed geographical priorities for each phase of the election. Through this work, we also created opportunities to further Kerry’s goals in the field by exploring partnerships, plugging into campaigns, and other activations.

After years of commitment to advocacy work, I wanted to take the next step and build out an overall strategy and vision that would power my ability to deepen the impact and connectivity of my work across all civic engagement activities. The Propper Daley team helped me realize this vision. They bring expertise to find and activate the right partnerships. With deep relationships across sectors, Propper Daley has been an invaluable partner in helping me use my platform to make a real difference.

Kerry Washington
Activist, Actress & Producer


This work resulted in an incredible amount of activity on social and digital media as well as many successful partnerships including one with Movement Voter Fund, who signed on to develop a multi-year accelerator for 10 grassroots organizations working towards strengthening our democracy. Over $1M was raised for this work. This also launched Kerry into participating in and  leading a number of virtual events around these topics, including working with Leadership Conference to expand voting rights in Florida, resulting in 4,000+ actions taken by event participants

  • $1M raised

  • 4,000+ actions takeno expand voting rights in Florida

  • 10 grassroots organizations supported in strengthening our democracy

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